DECO DRIVE - WSVN-7
WRITTEN & PRODUCED BY AMY PALMA
VOICE OVER BY BELKYS NEREY
TV SCRIPT BELOW
THERE'S NO QUESTION WHEN IT COMES TO DRESSING SOUTH FLORIDIANS KNOW WHAT'S HIP, BUT - DID YOU KNOW A LOT OF THE DESIGNERS SETTING THE LATEST FASHION TRENDS *CALL* SOUTH FLORIDA HOME?
WE TALKED WITH SOME OF THE *HOTTEST* LOCAL FASHIONISTAS FOR TONIGHT'S WHAT'S HOT WEDNESDAY.
FORGET PARIS -- MILAN, AND NEW YORK.
FASHIONS INSPIRED BY THE STYLE, CULTURE, AND COLORS OF *MIAMI* ARE HOTTER THANEVER. HOME GROWN DESIGNER CRAIG SIGNER SPECIALIZES IN WHAT HE CALLS "WORLDCOUTURE" - A MIX OF SO-FLO FLAIR AND INTERNATIONAL INFLUENCES.
CG=CRAIG SIGNER/HOME GROWN HIP
(I like to translate everything i see in seeing the mix in miami of all the great people down here from across the world.)
HE'S TAKEN HIS UNIQUE CLOTHING LINE ALL THE WAY TO NEIMAN MARCUS AND MIZNER PARK'S JACOBSONS. ITS COMPLETE WITH FUNKY TEXTURES, PATTERNS, AND TROPICALCOLORS STRAIGHT OUT OF MOTHER NATURE'S CLOSET.
(Definitely the green I always think of palm trees down in miami getting into the hues of the sand the beiges and brown from the trees. and just the natural blue from the ocean.)
HE MIXES RICH COLORS ALONG WITH FINE DETAILS...AND IF YOU DON'T AGREE, JUST ASKHIS CUSTOMERS.
(They are like little pieces of artwork.)
DESIGNER RENE RUIZ CREATES HIS WORKS
OF ART AT HIS FASHION "GALLERY" IN CORAL GABLES. YOU CAN SEE HIS HOT FASHIONS THERE AND AT NEIMAN MARCUS IN BAL HARBOR. HIS CLIENTS SAY RENE'S DESIGNS *LOOK*AND *FEEL* FABULOUS.
CG=SHELLEY FORER/FEELS FAB
(I put it on and i just feel great. I
love wearing rene clothes everywhere.)
HE EVEN CUSTOM MAKES KNOCKOUT WEDDING DRESSES THAT OUTLAST SOME MARRIAGES.
CG=DAISY OLIVERA/LOVES THE DRESS
(Two years ago he created my wedding dress just the vision that he has it was this romantic chiffon fabulous thing. This picture's with my Dad. I'm divorced now..but killer dress.)
RENE'S SOPHISTICATED ROMANTIC STYLES ARE THE RESULT OF MANY INFLUENCES -
HIS CHILDHOOD IN CUBA, SCHOOLING IN ITALY AND HIS LIFE HERE IN MIAMI.
CG=RENE RUIZ/PASSION FOR FASHION
(It's really exciting because it's like a real melting pot everything goes and people are defining and finding their own style.)
WITH MIAMI'S EMERGING STYLE, GREAT WEATHER, AND TREND-SETTING ATMOSPHERE-- NOWONDER SOME OF THE HOTTEST DESIGNERS ARE CALLING OUR CITY HOME.
(You don't have to go to New York or Paris or Milan and spend those cold winterss there to be a fashion designer.)
(The whole world is watching miami. We have great things going on here.)